Franchise Blog

Category: Writing Styles and Tips

On September 18th, 2012

10 Pieces of Business Jargon That Suck

I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — especially if they’re referring to “utilizing” or “perfecting” them — gets a vigorous lashing from a noodle. It’ll be a wet noodle — this time. What makes “core competencies” such a nauseating term is that it expresses a simple idea with words that suggest complexity, the kind of arcane notion only the best and brightest MBAs could possibly grasp. It is not. A pre-schooler could grasp it. Your core competencies are the things you do well.

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On August 27th, 2012

What is Brand Journalism?

Today, the typical person no longer trusts a company at face value. It is human nature to hate being sold, so most people avoid salespeople like the plague. When we want or need a service, we look to sources we trust and ask others for their opinions. You might say we are in the age of the expert opinion, and the expert is just about anyone besides a company trying to sell us something! For companies, the implications are huge.

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On August 16th, 2012

Brand Journalism Tactics: Are You Using the Right Language For Your Audience?

[googleplusauthor] Choosing the right words is critical when telling your company’s stories How do you know you are using the best words in your online stories so they resonate with your target audience? That’s a question that we ask ourselves constantly while creating brand journalism content for our clients. Language can be tricky because language ...

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