We Want To Grow Your Franchise
We build best-in-class franchise websites and execute innovative lead generation that helps franchise brands break through the barriers to franchise growth

We Create Franchise Development Breakthroughs

Brand Journalists is the agency that franchise systems turn to for breakthroughs in franchise development. Over the past decade, we’ve helped over 140 franchise brands and their teams recruit over 10,000 new franchisees, producing consistent results at lower than industry norms for cost per deal.

True to our name, we excel in converting entrepreneurs into buyers by taking a comprehensive approach to storytelling. Every brand has a narrative, a value proposition, and reasons to buy, and we help you capture your story through highly targeted, content-based franchise lead generation campaigns that far exceed industry norms. Most importantly, we help you connect to the right audience and help you find the people who will become your passionate franchisees.

In addition to building some of the highest ranked and award winning franchise recruitment websites — our specialty — we provide franchise development content marketing, franchise sales consulting, PPC services, video production and podcasts.

Let’s Talk Numbers

0 Increase in lead generation
The average Brand Journalists clients experience substantial increases in lead generation due to our comprehensive approach to storytelling and our expertise in targeting the correct audience of buyers.
0 higher conversions
The average Brand Journalists franchise recruitment website converts at more than 400% higher than industry average, according to the Franchise Update annual lead generation report.
0 increase in franchise sales
All of our clients expect results and we deliver by generating organic and website leads, as well as ongoing sales coaching that results in a 200% increase in franchise sales.

Our Services

Franchise Recruitment Websites

Brand Journalists has won more awards for top-performing recruitment websites than any other marketing firm in the franchise industry. See why our websites are the ones people try to emulate and learn how a smart investment in a best-in-class site can turbo charge your development.

Franchise Sales Consulting

Are you an emerging franchisor on a limited budget, an established brand that needs a development boost or a marquee brand that has limited sales capacity? We can help! Our outsourced franchise sales program is a good fit for specific brands and we deliver results. Start a conversation with us today!

Franchise Development Podcasts

Leveraging professional podcast-style interviews can make the unheard stories of your brand come to life for a candidate. Start a conversation with us about how strategic podcasts can improve your validation, engage people pre-opt-in and help your brand stand out in a challenging space.

Documentary Video Production

Buyers spend months and even years researching potential franchise offerings and documentary-style video engages candidates in ways normal video doesn’t. Our team of professional storytellers can create video about your brand that stop people in their tracks.

Franchise Content Marketing

Every franchise concept appeals to a different audience, and every audience has different reasons to buy. We excel at helping you connect to potential buyers through highly targeted campaigns that makes your audience feel like they’re a part of your brand.

Paid Search
and SEO

Stop wasting money on lead generation programs that don’t work and harness the power of your brand story to engage and educate top-performing franchisee prospects. We can help you breakthrough if you are new, want to increase results or have hit a wall!

Take your franchise to the next level

Our Podcast

Listen to our What The Franchise Podcast as we discuss franchise development: storytelling, interviews with top-performers and best practices for anyone involved in franchise development or recruiting.


  • I have been a client of Brand Journalist for the past three years; during that time they have helped Sonic to elevate our digital and website awareness. They are responsive to our needs and give much needed guidance in today’s ever changing franchise recruitment strategies. I am proud to call them a partner and would highly recommend.

    Lori Osley Sr. Dir. Franchise Sales/Development Marketing, Sonic Drive-In
  • We have used Brand Journalist to assist us with multiple brands in developing a franchise model. Brand Journalist has provided for us both consumer and franchise recruitment sites, generated thousands of franchise leads, and helped us to sale hundreds of franchises for multiple brands. We would not be where we are today with Thomas and his team!

    Alan Thompson CEO, Franchise Opportunity Consultants
  • I have been working with Brand Journalists since 2010 with four different franchise brands. Brand Journalists’ strength and coaching continues to be two-fold: 1) Their ongoing franchise recruiting coaching has allowed my team to grow into a world-class recruiting team with more franchise candidates in the pipeline who ultimately join the AAMCO brand. 2) Their comprehensive lead generation strategy has resulted in maximized SEO efforts and higher volume and quality franchise leads. If you are serious about optimizing your franchise development team and lead generation efforts, Thomas Scott and his team are your go-to-guys.

    Kim Robinson Director of Franchise Development, AAMCO
  • I’ve been working with the Brand Journalists team for several years and they consistently meet or exceed my expectations when it comes to managing the strategy for our franchise development lead generation. They are on top of the latest initiatives and respect our budget and are quick to respond to questions. I highly recommend them to any franchise company, large or small, who wants help when it comes to franchise development lead generation.

    Chuck Lennon Executive Vice President, TeamLogic IT
  • When developing and sharing your message there is a one of kind expert that exists in a company called Brand Journalist leld by Thomas Scott. We have trusted Thomas with our marketing strategy now for 4 years and not only did his team spread our message but they helped create a successful system of a marketing culture for our team. I find Thomas to be insightful, authentic, brilliant and simply a deeply caring person about our success. He has explained with his vision on how our company can render value to many potential franchisees across the country and that has made the biggest difference for us.

    It's scary handing over your lead generation, web site development or sales process but with the true professionals at Brand Journalist its been a gift. We have always had a wonderful opportunity but now with Thomas Scott on our team the right people are seeing what we have to offer and we have never been more successful than now. You have one chance to do things right and we did with Brand Journalist.

    Tom Pabin Founder and CEO, Class 101