Franchise Blog

Category: Social Media

On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...

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On February 23rd, 2016

Important Franchise Sales Takeaways from the 2016 IFA Conference

Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas Scott, CEO Brand Journalists 2015 was a great year for the franchising industry and in the early months of 2016, the next few years look like an even better time to be a part ...

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On August 27th, 2012

What is Brand Journalism?

Today, the typical person no longer trusts a company at face value. It is human nature to hate being sold, so most people avoid salespeople like the plague. When we want or need a service, we look to sources we trust and ask others for their opinions. You might say we are in the age of the expert opinion, and the expert is just about anyone besides a company trying to sell us something! For companies, the implications are huge.

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On July 15th, 2012

University of Alabama’s Platform Magazine Features Brand Journalists

Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and marketing copy, many people no longer respond to messages that scream “I’m selling you something.” Instead, consumers want authenticity and transparency. People want to feel like they identify with a brand.

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On September 23rd, 2011

How are Facebook Changes Going to Affect Your Profile?

New Facebook Timeline, applications and ticker enhance social media experience  As a Social Media Mad Scientist for Brand Journalists, I help our clients develop social media strategies to increase customer engagement through social media outlets. Social media involves ever-evolving platforms for businesses to connect and build relationships with their clientele, and success requires staying on ...

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On April 5th, 2011

Top 10 Marketing Take Aways from the 2011 IFA Conference

Top 10 Marketing Take Aways from the 2011 IFA Conference This was a busy year at the 2011 International Franchise Association conference in Las Vegas. Much like the last two years, almost every session I attended drifted to social media; it didn’t matter if we were in a room full of operations staffers, franchise attorneys ...

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On April 5th, 2011

Podcamp Nashville 2011 Review

Podcamp Nashville 2011 Review The crowded first floor of Cadillac Ranch during Podcamp Nashville 2011 Podcamp Nashville, a free and interactive ‘un-conference’ – a forum for bloggers, marketers, content creators, social media experts, educators, podcasters and the like to gather, network and learn about the latest trends, tricks and technologies in the interactive world  – marked its fourth ...

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On May 20th, 2010

The New Information Food Chain

Pam Coyle,  April 20, 2010 Thomas Scott, a friend and former colleague at The Times-Picayune, recently asked me to help punch up a press release. He’s vice president of marketing at Showhomes, a home staging franchise business, frequent blogger and social media thinker. I got a great up-close lesson in the new ways of the ...

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