On July 30th, 2012

Entrepreneur Magazine Features Brand Journalists

When former journalist Thomas Scott started blogging about his home-staging franchise in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company's brand. Scott realized there was an untapped market for providing other businesses with content that's well-written and entertaining, while helping consumers relate to them on a personal level.

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On July 30th, 2012

How Brand Journalism Created a Breakthrough for Chem-Dry Carpet Cleaning

Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. He immediately took the established steps franchise pros use to boost lead generation. Leads increased but it wasn't enough.

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On July 27th, 2012

What is Google Penguin and How Does it Affect Your Franchise Opportunity Website?

Everyone hates spam. Spam doesn’t just clog your inbox; it clutters up your Google search results. Google has declared war on what it calls “webspam” — websites that rank highly for specific terms but don’t have the content people are really looking for.

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On July 15th, 2012

University of Alabama’s Platform Magazine Features Brand Journalists

Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and marketing copy, many people no longer respond to messages that scream “I’m selling you something.” Instead, consumers want authenticity and transparency. People want to feel like they identify with a brand.

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On June 8th, 2012

Changing Franchise Sales Lead Generation Tactics for 2012

Why yesterday’s successful lead generation strategy is tomorrow’s failure At its annual Sales and Leadership Conference, Franchise Update reported a milestone development that could forever change the way franchisors generate leads. For the first time in the history of the Franchise Update’s report, the top lead sources for new franchisees were referrals with the “internet” right behind it. Organic search — people using the web to search for information themselves — topped the list of internet referral sources.

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On June 1st, 2012

RIP Ray Bradbury

Much of our work at Brand Journalists is telling stories about driven entrepreneurs in the franchise industry. Our clients are a diverse bunch but they all have one thing in common: like Ray Bradbury, they launch rockets in their mind and as a result, achieve great things in life. Willpower and imagination are cornerstones of great business leaders and Bradbury understood this. Achievements take a leap of faith.

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On September 23rd, 2011

How are Facebook Changes Going to Affect Your Profile?

New Facebook Timeline, applications and ticker enhance social media experience  As a Social Media Mad Scientist for Brand Journalists, I help our ...

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On April 5th, 2011

Top 10 Marketing Take Aways from the 2011 IFA Conference

Top 10 Marketing Take Aways from the 2011 IFA Conference This was a busy year at the 2011 International Franchise Association conference ...

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On April 5th, 2011

Podcamp Nashville 2011 Review

Podcamp Nashville 2011 Review The crowded first floor of Cadillac Ranch during Podcamp Nashville 2011 Podcamp Nashville, a free and interactive ‘un-conference’ – a forum ...

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On May 20th, 2010

The New Information Food Chain

Pam Coyle,  April 20, 2010 Thomas Scott, a friend and former colleague at The Times-Picayune, recently asked me to help punch up ...

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