On April 1st, 2021

The Conversational Marketing Revolution

How conversational marketing is transforming the sales automation process – one customer at a time As franchise sites increase information density to previously unimaginable levels, it’s now more important than ever to help potential leads to find the information they need quickly. Enter Conversational Marketing, that helpful little chat window that pops up to offer ...

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On March 11th, 2021

Thomas Scott and Brett Larrabee Share the Top 5 Qualities to Expect in a Franchise Recruiter 

Listen Here: Check out the full transcript here: CEO and Founder of Brand Journalists is joined by franchise recruitment expert, Brett Larrabee, on the What The Franchise Podcast to share the top 5 qualities all franchise sales professionals must possess. Scott and Larrabee share laughs, wisdom and personal experiences explaining why successful franchise recruiters are ...

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On March 3rd, 2021

Is Your Visual Storytelling Effective?

Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and ...

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On February 23rd, 2021

Brand Journalists’ President Talks Persona Marketing 101

What it is and what it isn’t A few weeks ago, I wrote a piece about sales automation and how websites are ...

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On February 1st, 2021

Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think

Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few ...

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On February 1st, 2021

Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise

Listen Here: Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as ...

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On December 3rd, 2020

Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings

Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication ...

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On February 12th, 2020

What You Missed at the 2020 International Franchise Association Convention

New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s ...

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On December 7th, 2019

Takeaways from the Franchise Leadership and Development Conference

We’re entering a new era in franchise recruitment and growing a franchise brand in the decade ahead is sure to be a ...

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On May 2nd, 2019

Why Advertise on Facebook?

  LISTEN TO THIS PODCAST: WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results ...

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