On February 23rd, 2021

Brand Journalists’ President Talks Persona Marketing 101

What it is and what it isn’t A few weeks ago, I wrote a piece about sales automation and how websites are a key component of the contemporary sales process. A website is supposed to take the place of that first, hour-long phone conversation. One way websites are connecting with visitors is through a relatively ...

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On February 1st, 2021

Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think

Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few years, it seems a new fad shows up to “revolutionize the sales process” and a new buzzword drives a new frenzy. Too often, we end up dismissing the “new latest” because it’s just ...

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On February 1st, 2021

Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise

Listen Here: Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as ...

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On December 3rd, 2020

Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings

Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication ...

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On February 12th, 2020

What You Missed at the 2020 International Franchise Association Convention

New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s ...

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On December 7th, 2019

Takeaways from the Franchise Leadership and Development Conference

We’re entering a new era in franchise recruitment and growing a franchise brand in the decade ahead is sure to be a ...

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On May 2nd, 2019

Why Advertise on Facebook?

  LISTEN TO THIS PODCAST: WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results ...

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On April 23rd, 2019

Why Women are Rocking Franchise Sales

Listen to This Podcast:   What This is About – Read This: According to Forbes magazine, more women are buying franchises than ...

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On April 12th, 2019

Franchise Sales Hack – Why You Should Hide Lead Source From Your Salespeople

Listen to This Podcast: What This is About: If you manage franchise salespeople who handle organic, non-broker leads, how often do you ...

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On April 11th, 2019

CFA Panel Discussion on Franchise Development Hacks and Strategies

What This Is: Missed the 2019 Canadian Franchise Association Conference? You missed one of the best Franchise Development panels I’ve heard in ...

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