Franchise Blog

Archive: August 2012

On August 16th, 2012

Brand Journalism Tactics: Are You Using the Right Language For Your Audience?

[googleplusauthor] Choosing the right words is critical when telling your company’s stories How do you know you are using the best words in your online stories so they resonate with your target audience? That’s a question that we ask ourselves constantly while creating brand journalism content for our clients. Language can be tricky because language ...

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