Brand Journalists Announces New CEO
Brand Journalists, the top-rated franchise development and marketing firm, is pleased to announce the appointment of Jack Monson as the new Chief Executive Officer, effective February 1, 2023. Monson brings a wealth of experience and expertise to the role, having previously held leadership positions at multiple marketing firms and hosting the industry-leading podcast, Social Geek. He holds a BA in Communications from Northern Illinois University and brings a diverse background in marketing, sales, and franchising. He is active in the International Franchise Association as a member of the Supplier Forum Advisory Board and the host of the IFA Franchise Voice podcast.
“Franchising is surging in growth, and we are at the forefront,” said Thomas Scott, founder of Brand Journalists. “We are thrilled to appoint Jack Monson as our new CEO. His experience, vision, and relationships in the franchise industry will be invaluable as we continue to grow and innovate how brands are built. More people will potentially purchase franchises in 2023 and 2024 than in the entire history of franchising, and we are well positioned to drive this growth for our clients.”
“I am honored to be joining Brand Journalists at such an exciting time in franchising,” says Monson. “2023 is going to be a BIG year for franchise development growth, so I’m thrilled to be joining the agency leading the industry in lead generation. This team is the best at finding the franchise candidates most likely to succeed via great storytelling on video, websites, social media, and now: podcasts!”
“I’m also pleased to share that Peter Cole is promoted to Chief Operating Officer effective immediately,” Monson added. “Peter knows more about franchise development websites than anyone I know. More big team announcements are coming soon to build on the talented group of storytellers Thomas Scott has assembled.”
About Brand Journalists
Since 2008, Brand Journalists has led the industry in franchise development services including franchise lead generation, award-winning recruitment websites, storytelling videos, and a wide range of development consulting. Entrepreneur magazine ranked Brand Journalists as a top industry supplier four years in a row, and has built more award-winning franchise websites than all other suppliers combined. Brand Journalists has helped grow over 400 franchise systems, working with development teams to recruit over 12,000 new franchisees using a unique approach to marketing and recruitment that uses storytelling to engage potential buyers and convert them into top-performing franchisees.
To start a conversation with the Brand Journalists team about what we can do for your brand, fill out our form here. We can’t wait to learn about your brand.