Category: Staff
Entrepreneur Magazine Features Brand Journalists
When former journalist Thomas Scott started blogging about his home-staging franchise in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company's brand. Scott realized there was an untapped market for providing other businesses with content that's well-written and entertaining, while helping consumers relate to them on a personal level.
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Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and marketing copy, many people no longer respond to messages that scream “I’m selling you something.” Instead, consumers want authenticity and transparency. People want to feel like they identify with a brand.
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