Franchise Blog

Category: Podcast

On May 2nd, 2019

Why Advertise on Facebook?

  LISTEN TO THIS PODCAST: WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results with? We are seeing brands we work with close franchise deals from Facebook on an almost daily basis. For franchise development, this is where the new action is at. Five years ago, Google ...

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On April 23rd, 2019

Why Women are Rocking Franchise Sales

Listen to This Podcast:   What This is About – Read This: According to Forbes magazine, more women are buying franchises than ever before and at the same time, women are making huge inroads into franchise development and company leadership. Many of our role models in the franchise space are women and we see increasing ...

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On April 12th, 2019

Franchise Sales Hack – Why You Should Hide Lead Source From Your Salespeople

Listen to This Podcast: What This is About: If you manage franchise salespeople who handle organic, non-broker leads, how often do you hear passionate feedback from them that leads from a particular source are poor quality? That leads from a particular source have no money, are not qualified, are just kicking tires, ect? Is this ...

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On April 11th, 2019

CFA Panel Discussion on Franchise Development Hacks and Strategies

What This Is: Missed the 2019 Canadian Franchise Association Conference? You missed one of the best Franchise Development panels I’ve heard in a long time. We recorded the discussion in front of a packed room so you can listen in. Canada has 1/10th the population of the US but has 25% as many franchise systems. ...

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On March 28th, 2019

How to Create a Franchise Resale Program

WHAT THIS IS: The lack of a franchise resale program can do some real damage to your franchise development efforts! Not all franchise owners stay franchise owners forever and having a well-thought-out resale program is AS important as recruiting new buyers. Without one, you might close more units than you open and for no particularly ...

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On March 18th, 2019

How Content Marketing is Changing for Franchise Development

Content marketing is not just writing, it is a lot more complex than ever before and it is changing rapidly Creating a real, contextual connection with your franchise buyer prospect requires more content and different styles of content than ever before. Listen in as we discuss the challenges and talk about strategies for winning at ...

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