Franchise Blog

Category: Franchising

On December 15th, 2015

How Much Should I Invest to Start a Franchise Company?

Why some fail and  what can be done to help more new franchise systems succeed Talk to any number of franchise brands at the IFA Convention with fewer than 100 franchisees or locations, and a troubling theme will emerge: An alarming number of them have not been able to grow as they expected. Some have ...

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On October 16th, 2015

Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference

The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual industry. For an industry that generates more than $25 billion a year in sales and has thousands of competing companies, it remains one of the most transparent. Attend any franchise conference, and you’ll find ...

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On March 16th, 2015

Why You Should Use PPC and SEO For Franchise Lead Generation

Smart use of SEO and PPC can make a big difference in your results SEO and PPC are mysterious, smoke-and-mirror tools for business owners. They are attractive and complicated and offer great return if intelligently executed. However, franchisors appear to get deluged with a staggering amount of bad advice and mixed messages from vendors. Here is the ...

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On July 31st, 2012

Planet Beach Spa Franchise Case Study

Entrepreneur Magazine is considered the bible for most business owners and it carries and amazing amount of influence for franchise systems. In the world of franchising, public perception of a brand does more to determine what brands grow and which ones struggle. The January 2010 trends article proclaimed that tanning franchises were out and listed Planet Beach as a tanning franchise.

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On July 30th, 2012

How Brand Journalism Created a Breakthrough for Chem-Dry Carpet Cleaning

Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. He immediately took the established steps franchise pros use to boost lead generation. Leads increased but it wasn't enough.

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On July 27th, 2012

What is Google Penguin and How Does it Affect Your Franchise Opportunity Website?

Everyone hates spam. Spam doesn’t just clog your inbox; it clutters up your Google search results. Google has declared war on what it calls “webspam” — websites that rank highly for specific terms but don’t have the content people are really looking for.

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On June 8th, 2012

Changing Franchise Sales Lead Generation Tactics for 2012

Why yesterday’s successful lead generation strategy is tomorrow’s failure At its annual Sales and Leadership Conference, Franchise Update reported a milestone development that could forever change the way franchisors generate leads. For the first time in the history of the Franchise Update’s report, the top lead sources for new franchisees were referrals with the “internet” right behind it. Organic search — people using the web to search for information themselves — topped the list of internet referral sources.

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On April 5th, 2011

Top 10 Marketing Take Aways from the 2011 IFA Conference

Top 10 Marketing Take Aways from the 2011 IFA Conference This was a busy year at the 2011 International Franchise Association conference in Las Vegas. Much like the last two years, almost every session I attended drifted to social media; it didn’t matter if we were in a room full of operations staffers, franchise attorneys ...

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