Franchise Blog

Category: Franchise Lead Generation

On June 7th, 2021

Franchise Marketing Review: David Sparks Talks PPC Trends to Watch in 2021 and Beyond

Paid online advertising is changing, and Brand Journalists can lead you through it At Brand Journalists, we spend a lot of time following the trends and changes in pay-per-click technology and practices, or PPC as it’s called, and I have to tell you, it’s been a year.  Paid online advertising is changing rapidly, and the ...

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On March 3rd, 2021

Is Your Visual Storytelling Effective?

Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and video was not on anyone’s radar. But over the last few years, a titanic shift has moved vast amounts of information and customer engagement to video. We can thank sites like YouTube and ...

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On February 1st, 2021

Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think

Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few years, it seems a new fad shows up to “revolutionize the sales process” and a new buzzword drives a new frenzy. Too often, we end up dismissing the “new latest” because it’s just ...

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On December 3rd, 2020

Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings

Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication 1851 magazine recently published their 2020 Franchise Development Website Awards – and websites built by Brand Journalists dominated the rankings. Of the sites that 1851 highlighted as being the best in the industry, ...

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On February 12th, 2020

What You Missed at the 2020 International Franchise Association Convention

New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s 60th annual conference in Orlando remains one of the most important yearly events for anyone working in franchising. This year’s record attendance came with a promise of what’s ahead for us in this ...

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On March 18th, 2019

How Content Marketing is Changing for Franchise Development

Content marketing is not just writing, it is a lot more complex than ever before and it is changing rapidly Creating a real, contextual connection with your franchise buyer prospect requires more content and different styles of content than ever before. Listen in as we discuss the challenges and talk about strategies for winning at ...

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On March 15th, 2019

3 Franchise Sales Tips From Gary Findley, CEO of Restoration 1

Words of advice from the man who has recruited over 10,000 franchisees in his career by Thomas Scott, CEO of Brand Journalists I just returned from two really fun days in West Palm Beach, which is just an awful place to go in March, this time of year, it was beautiful weather. I go down ...

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On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...

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On May 5th, 2017

How to Get More Franchise Sales Results From Portal Advertising

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved ...

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On February 1st, 2017

Important Franchise Development Takeaways from the 2017 International Franchise Association Convention

Perfect storm of positive growth elements creates both opportunities and barriers for franchise development 2017 is off to a roaring start and for the first time in over a decade, the future of franchising is bright. The election is over, the SBA lending gates are open, Americans are gradually becoming more educated about franchising and ...

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