Franchise Blog

Category: Franchise Lead Generation

On February 12th, 2020

What You Missed at the 2020 International Franchise Association Convention

New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s 60th annual conference in Orlando remains one of the most important yearly events for anyone working in franchising. This year’s record attendance came with a promise of what’s ahead for us in this ...

read more
On March 18th, 2019

How Content Marketing is Changing for Franchise Development

Content marketing is not just writing, it is a lot more complex than ever before and it is changing rapidly Creating a real, contextual connection with your franchise buyer prospect requires more content and different styles of content than ever before. Listen in as we discuss the challenges and talk about strategies for winning at ...

read more
On March 15th, 2019

3 Franchise Sales Tips From Gary Findley, CEO of Restoration 1

Words of advice from the man who has recruited over 10,000 franchisees in his career by Thomas Scott, CEO of Brand Journalists I just returned from two really fun days in West Palm Beach, which is just an awful place to go in March, this time of year, it was beautiful weather. I go down ...

read more
On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...

read more
On May 5th, 2017

How to Get More Franchise Sales Results From Portal Advertising

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved ...

read more
On February 1st, 2017

Important Franchise Development Takeaways from the 2017 International Franchise Association Convention

Perfect storm of positive growth elements creates both opportunities and barriers for franchise development 2017 is off to a roaring start and for the first time in over a decade, the future of franchising is bright. The election is over, the SBA lending gates are open, Americans are gradually becoming more educated about franchising and ...

read more
On December 7th, 2016

Why Franchise Salespeople Miss the Mark with Younger Buyers

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of ...

read more
On October 6th, 2016

Takeaways from the 2016 Franchise Leadership & Development Conference

Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of the Franchise Leadership & Development Conference (FLDC). From humble beginnings with fewer than fifty people, the event has grown to become one of the premier places for franchise recruitment professionals to learn about ...

read more
On June 21st, 2016

What You Missed At the 2016 International Franchise Expo

Interest in franchise opportunities continues to rise and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists The International Franchise Expo is the largest franchise trade show event for potential franchise buyers in the world. This year’s attendance was one of the largest on record, and the event has seen ...

read more
On March 15th, 2016

Why Your Franchise Development Video Campaign Is All Wrong

Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer opened their first Captain D’s franchise two years ago, they were overwhelmed by the support of their local community they loved so much, by the business they brought in, and ultimately, by fulfilling ...

read more