Franchise Blog

Category: Featured

On March 11th, 2021

Thomas Scott and Brett Larrabee Share the Top 5 Qualities to Expect in a Franchise Recruiter 

Listen Here: Check out the full transcript here: CEO and Founder of Brand Journalists is joined by franchise recruitment expert, Brett Larrabee, on the What The Franchise Podcast to share the top 5 qualities all franchise sales professionals must possess. Scott and Larrabee share laughs, wisdom and personal experiences explaining why successful franchise recruiters are ...

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On March 3rd, 2021

Is Your Visual Storytelling Effective?

Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and video was not on anyone’s radar. But over the last few years, a titanic shift has moved vast amounts of information and customer engagement to video. We can thank sites like YouTube and ...

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On February 23rd, 2021

Brand Journalists’ President Talks Persona Marketing 101

What it is and what it isn’t A few weeks ago, I wrote a piece about sales automation and how websites are a key component of the contemporary sales process. A website is supposed to take the place of that first, hour-long phone conversation. One way websites are connecting with visitors is through a relatively ...

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On February 1st, 2021

Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think

Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few years, it seems a new fad shows up to “revolutionize the sales process” and a new buzzword drives a new frenzy. Too often, we end up dismissing the “new latest” because it’s just ...

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On February 1st, 2021

Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise

Listen Here: Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as “Johnny franchise” here in the franchise industry, on the What The Franchise Podcast to talk 2021 trends in franchise development.  These two leaders in the franchise industry shared it all from why you ...

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On December 3rd, 2020

Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings

Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication 1851 magazine recently published their 2020 Franchise Development Website Awards – and websites built by Brand Journalists dominated the rankings. Of the sites that 1851 highlighted as being the best in the industry, ...

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On February 12th, 2020

What You Missed at the 2020 International Franchise Association Convention

New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s 60th annual conference in Orlando remains one of the most important yearly events for anyone working in franchising. This year’s record attendance came with a promise of what’s ahead for us in this ...

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On December 7th, 2019

Takeaways from the Franchise Leadership and Development Conference

We’re entering a new era in franchise recruitment and growing a franchise brand in the decade ahead is sure to be a challenge By Thomas Scott, CEO, and Founder, Brand Journalists As we wind down the 2010s, we stand on the threshold of a new and wildly different era of franchising. The 2019 Franchise Leadership ...

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On March 18th, 2019

How Content Marketing is Changing for Franchise Development

Content marketing is not just writing, it is a lot more complex than ever before and it is changing rapidly Creating a real, contextual connection with your franchise buyer prospect requires more content and different styles of content than ever before. Listen in as we discuss the challenges and talk about strategies for winning at ...

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On March 15th, 2019

3 Franchise Sales Tips From Gary Findley, CEO of Restoration 1

Words of advice from the man who has recruited over 10,000 franchisees in his career by Thomas Scott, CEO of Brand Journalists I just returned from two really fun days in West Palm Beach, which is just an awful place to go in March, this time of year, it was beautiful weather. I go down ...

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