Franchise Blog

Category: Featured

On August 3rd, 2022

Brand Storytelling: Franchise Leads Crave Content 

Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in the last week. It should be easy — the average person is exposed to several thousand display ads a day. But are you able to recall a single one? It’s hard, isn’t it.

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On June 6th, 2022

Brand Journalists Named a Top Franchise Marketing Agency

Entrepreneur Magazine lists Brand Journalists in Top 10 on National Ranking Brand Journalists franchise marketing agency is proud to announce the 6th ranking spot on Entrepreneur Magazine’s Top Franchise Suppliers List for the past year. Entrepreneur Magazine is the premiere business and small business publication specializing in franchise information. Every year, Entrepreneur’s team does a ...

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On May 22nd, 2022

Brand Journalists Is Here To Help in the Franchising Boom 

2022 is the Year of the Franchise Business is back, and the franchising boom is in full-force expansion mode. After most industries were slowed the past few years due to the pandemic, 2022 has proven to be the year of bounce back and incredible growth. It’s why Forbes magazine dubbed 2022 the “Year of the ...

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On June 7th, 2021

Franchise Marketing Review: David Sparks Talks PPC Trends to Watch in 2021 and Beyond

Paid online advertising is changing, and Brand Journalists can lead you through it At Brand Journalists, we spend a lot of time following the trends and changes in pay-per-click technology and practices, or PPC as it’s called, and I have to tell you, it’s been a year.  Paid online advertising is changing rapidly, and the ...

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On May 5th, 2021

Power of the Podcast

How podcasting can grow your franchise sales When podcasting first started in 2006, it wasn’t clear exactly how this new medium might become popular, much less useful. Few people knew what podcasts were, and even fewer had the technical skill or the interest to listen. My what a difference just 15 years makes! Today, podcasting ...

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On April 1st, 2021

The Conversational Marketing Revolution

How conversational marketing is transforming the sales automation process – one customer at a time As franchise sites increase information density to previously unimaginable levels, it’s now more important than ever to help potential leads to find the information they need quickly. Enter Conversational Marketing, that helpful little chat window that pops up to offer ...

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On March 11th, 2021

Thomas Scott and Brett Larrabee Share the Top 5 Qualities to Expect in a Franchise Recruiter 

Listen Here: Check out the full transcript here: CEO and Founder of Brand Journalists is joined by franchise recruitment expert, Brett Larrabee, on the What The Franchise Podcast to share the top 5 qualities all franchise sales professionals must possess. Scott and Larrabee share laughs, wisdom and personal experiences explaining why successful franchise recruiters are ...

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On March 3rd, 2021

Is Your Visual Storytelling Effective?

Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and video was not on anyone’s radar. But over the last few years, a titanic shift has moved vast amounts of information and customer engagement to video. We can thank sites like YouTube and ...

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On February 23rd, 2021

Brand Journalists’ President Talks Persona Marketing 101

What it is and what it isn’t A few weeks ago, I wrote a piece about sales automation and how websites are a key component of the contemporary sales process. A website is supposed to take the place of that first, hour-long phone conversation. One way websites are connecting with visitors is through a relatively ...

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On February 1st, 2021

Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think

Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few years, it seems a new fad shows up to “revolutionize the sales process” and a new buzzword drives a new frenzy. Too often, we end up dismissing the “new latest” because it’s just ...

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