Franchise Blog

Category: Brand Journalism

On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...

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On December 7th, 2016

Why Franchise Salespeople Miss the Mark with Younger Buyers

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of ...

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On October 6th, 2016

Takeaways from the 2016 Franchise Leadership & Development Conference

Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of the Franchise Leadership & Development Conference (FLDC). From humble beginnings with fewer than fifty people, the event has grown to become one of the premier places for franchise recruitment professionals to learn about ...

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On March 15th, 2016

Why Your Franchise Development Video Campaign Is All Wrong

Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer opened their first Captain D’s franchise two years ago, they were overwhelmed by the support of their local community they loved so much, by the business they brought in, and ultimately, by fulfilling ...

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On February 23rd, 2016

Important Franchise Sales Takeaways from the 2016 IFA Conference

Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas Scott, CEO Brand Journalists 2015 was a great year for the franchising industry and in the early months of 2016, the next few years look like an even better time to be a part ...

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On January 12th, 2016

How Documentary Video Can Drive Your Franchise Leads in 2016

Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, President Deb Evans Consulting, and Jack Monson, Global Head of Strategic Accounts, Manalto, about the compelling case for documentary style video used in franchise development. Here’s the transcript of the interview: Jack: Thomas tell ...

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On December 15th, 2015

How Much Should I Invest to Start a Franchise Company?

Why some fail and  what can be done to help more new franchise systems succeed Talk to any number of franchise brands at the IFA Convention with fewer than 100 franchisees or locations, and a troubling theme will emerge: An alarming number of them have not been able to grow as they expected. Some have ...

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On June 2nd, 2015

Franchise Lead Generation Featured on Brand Journalism Advantage

Brand Journalists CEO Thomas Scott talks about his approach to using brand journalism to generate leads and engage buyers Brand Journalism Advantage, a national podcast covering content marketing and brand journalism, features interviews with the country’s top content marketers. This week Phoebe Chongchua interviewed Franchise Performance Group’s Thomas Scott about his work in the franchise industry ...

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On March 16th, 2015

Why You Should Use PPC and SEO For Franchise Lead Generation

Smart use of SEO and PPC can make a big difference in your results SEO and PPC are mysterious, smoke-and-mirror tools for business owners. They are attractive and complicated and offer great return if intelligently executed. However, franchisors appear to get deluged with a staggering amount of bad advice and mixed messages from vendors. Here is the ...

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On February 25th, 2013

What are Franchise Buyers looking for? A takeaway from the IFA Convention

Marketing is in the midst of a revolution. The internet, and social media in particular, has wrested control of the conversation away from companies, turning traditional top-down marketing messages into quaint dribbles amid a tide of information being shared and commented upon by the public. How do you navigate the maelstrom? By moving beyond slogans, ...

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