Franchise Blog

Category: Brand Journalism

On August 3rd, 2022

Brand Storytelling: Franchise Leads Crave Content 

Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in the last week. It should be easy — the average person is exposed to several thousand display ads a day. But are you able to recall a single one? It’s hard, isn’t it.

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On May 22nd, 2022

Brand Journalists Is Here To Help in the Franchising Boom 

2022 is the Year of the Franchise Business is back, and the franchising boom is in full-force expansion mode. After most industries were slowed the past few years due to the pandemic, 2022 has proven to be the year of bounce back and incredible growth. It’s why Forbes magazine dubbed 2022 the “Year of the ...

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On April 1st, 2021

The Conversational Marketing Revolution

How conversational marketing is transforming the sales automation process – one customer at a time As franchise sites increase information density to previously unimaginable levels, it’s now more important than ever to help potential leads to find the information they need quickly. Enter Conversational Marketing, that helpful little chat window that pops up to offer ...

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On March 11th, 2021

Thomas Scott and Brett Larrabee Share the Top 5 Qualities to Expect in a Franchise Recruiter 

Listen Here: Check out the full transcript here: CEO and Founder of Brand Journalists is joined by franchise recruitment expert, Brett Larrabee, on the What The Franchise Podcast to share the top 5 qualities all franchise sales professionals must possess. Scott and Larrabee share laughs, wisdom and personal experiences explaining why successful franchise recruiters are ...

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On March 3rd, 2021

Is Your Visual Storytelling Effective?

Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and video was not on anyone’s radar. But over the last few years, a titanic shift has moved vast amounts of information and customer engagement to video. We can thank sites like YouTube and ...

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On February 23rd, 2021

Brand Journalists’ President Talks Persona Marketing 101

What it is and what it isn’t A few weeks ago, I wrote a piece about sales automation and how websites are a key component of the contemporary sales process. A website is supposed to take the place of that first, hour-long phone conversation. One way websites are connecting with visitors is through a relatively ...

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On February 1st, 2021

Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise

Listen Here: Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as “Johnny franchise” here in the franchise industry, on the What The Franchise Podcast to talk 2021 trends in franchise development.  These two leaders in the franchise industry shared it all from why you ...

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On December 3rd, 2020

Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings

Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication 1851 magazine recently published their 2020 Franchise Development Website Awards – and websites built by Brand Journalists dominated the rankings. Of the sites that 1851 highlighted as being the best in the industry, ...

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On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...

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On December 7th, 2016

Why Franchise Salespeople Miss the Mark with Younger Buyers

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of ...

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