Category: Articles
Franchise Video Marketing with Dan Wiley
Showcasing the Story behind the Brand with Dan Wiley When it comes to engaging video content, Brand J has been leading the charge with our secret weapon: Dan Wiley. Since 2019, Dan has been showcasing his mastery of video skills with a focus on franchise development, telling the story of countless franchise brands. After years...
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Listen Up! Podcasts “Touch the Brains” of Potential Candidates
Courtesy of Franchise Update Magazine In the current dynamic marketing landscape, businesses must continually explore innovative ways to connect with their target audience and establish meaningful relationships. The popularity of audio podcasts has skyrocketed, offering a unique and powerful platform for companies to engage high-level B2B customers. Franchise brands likewise are attracting and educating new...
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Short Form Video With Brand J Project Manager Andrea de Leon
What is Personal Branding and How Can You Use It to Sell Your Franchise Brand? It’s no secret that short form video is taking over every social media platform. From Facebook to Tiktok, Youtube and X, to even more niche platforms like Pinterest and LinkedIn, have adapted to supporting short form video, and there is...
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BizCom Associates® Acquires Brand J Franchise Marketing
Courtsey of BizCom Associates Two of the leading names in franchise marketing join forces Acquisition provides full suite of franchise development and marketing services for brands of any size BizCom Associates, named the top franchise PR agency by Global Franchise for 2023, today announced it has acquired franchise marketing and lead-generation firm Brand J (formerly...
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2024 Franchise Marketing Trends
Courtesy of FranchiseWire Technology, Fear, and a Desire for Authenticity are Shaping Marketing Strategies in the New Year This article was not written using ChatGPT or any AI tools. A year ago, I didn’t need to specify that; now, I feel like I need to mention this at the beginning of any article, blog, or podcast! And AI is definitely the...
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6 Winning Strategies for a Successful Rebrand
Courtesy of FranchiseWire Awakening Your Brand: The Art of Crafting a Memorable Makeover Your brand is more than just your logo and your colors. It’s your identity, and it needs to be conveyed consistently and constantly. Your brand is not what you say it is, but what your customers say it is. If you haven’t...
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Franchise Leadership and Development Conference Takeaways
A cautiously optimistic 2024 looms ahead as franchise leaders shoot to improve in 2024 by Thomas Scott – CEO Home Run Franchises, Founder of Brand J What is the best way to grow a franchise brand in 2024? This is the question a sold out and record attendance of the 2023 IFA and Franchise Update...
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How To Use Short-Form Storytelling To Boost Your Brand
Courtsey of Franchising.com Storytelling is the essential part of human communication. From ancient cave paintings to TikTok videos, great stories have always captivated us, evoked emotions, and conveyed powerful messages. As a brand, great stories make you rise above your competitors. While many complain about the ever-changing social media algorithms and landscape, social media is...
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Brand J Announces New Senior Editor
Nashville, TN — Brand J franchise Development Marketing Agency is excited to announce the well-deserved promotion of Sophia Giordano-Scott to the position of Senior Editor. With her exceptional dedication, creativity, and passion for storytelling, Sophia has consistently demonstrated her commitment to delivering high-quality content that captures the essence of our clients’ brands. Sophia joined Brand...
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Leverage AI To Drive Franchise Development And Recruitment
The Use of AI in Franchise Sales is Rapidly Evolving Artificial intelligence (AI) is rapidly transforming the way we do business, and the franchise industry is no exception. With the ability to process vast amounts of data, learn from past experiences, and make informed decisions, AI is becoming an increasingly valuable tool for franchise development...
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