Category: Articles
Brand Journalists Announces Jack Monson as CEO
Brand Journalists Announces New CEO Brand Journalists, the top-rated franchise development and marketing firm, is pleased to announce the appointment of Jack Monson as the new Chief Executive Officer, effective February 1, 2023. Monson brings a wealth of experience and expertise to the role, having previously held leadership positions at multiple marketing firms and hosting the ...
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Why Content Quality Is Important For Franchise Websites
What is Content and Why Does it Matter? We see it every day. It grabs our attention, influences our decision-making, and shapes our world. But what exactly is “content” and why is it important for franchise websites? Let us explain: content is a broad term that generally refers to any type of information provided by ...
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Franchise Development Marketing Tips
Franchise Development Marketing Defining franchise development marketing doesn’t have to be complicated: it’s any effort or form of marketing you do to get your business’s name out there. When done right, the effects are twofold: successful marketing, of course, leads to more customers and revenues, but also helps bring new franchisee prospects that can help ...
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Brand Journalists Named a Top Franchise Marketing Agency
Entrepreneur Magazine lists Brand Journalists in Top 10 on National Ranking Brand Journalists franchise marketing agency is proud to announce the 6th ranking spot on Entrepreneur Magazine’s Top Franchise Suppliers List for the past year. Entrepreneur Magazine is the premiere business and small business publication specializing in franchise information. Every year, Entrepreneur’s team does a ...
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Brand Journalists Is Here To Help in the Franchising Boom
2022 is the Year of the Franchise Business is back, and the franchising boom is in full-force expansion mode. After most industries were slowed the past few years due to the pandemic, 2022 has proven to be the year of bounce back and incredible growth. It’s why Forbes magazine dubbed 2022 the “Year of the ...
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What You Missed at the 2020 International Franchise Association Convention
New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s 60th annual conference in Orlando remains one of the most important yearly events for anyone working in franchising. This year’s record attendance came with a promise of what’s ahead for us in this ...
read moreThomas Scott Named to Titus Board
Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...
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How to Get More Franchise Sales Results From Portal Advertising
Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved ...
read moreWhy Franchise Salespeople Miss the Mark with Younger Buyers
As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of ...
read more10 Pieces of Business Jargon That Suck
I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — especially if they’re referring to “utilizing” or “perfecting” them — gets a vigorous lashing from a noodle. It’ll be a wet noodle — this time. What makes “core competencies” such a nauseating term is that it expresses a simple idea with words that suggest complexity, the kind of arcane notion only the best and brightest MBAs could possibly grasp. It is not. A pre-schooler could grasp it. Your core competencies are the things you do well.
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