Articles

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at [...]

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise [...]

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising [...]

I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — [...]

[googleplusauthor] Choosing the right words is critical when telling your company’s stories How do you know you are using the best words in your online stories so they resonate with your target [...]

As long as humans have been communicating we’ve used stories to relate to each other, make sense of the world around us, and help us make decisions as we go through life. Advancements in [...]

When former journalist Thomas Scott started blogging about his home-staging franchise in 2007, he discovered that his industry-related content radically improved how business prospects perceived [...]

Thanks to search engines and social media there has been a shift in the way people find and receive information. People actively seek what they want. Since media is saturated with advertising and [...]

Much of our work at Brand Journalists is telling stories about driven entrepreneurs in the franchise industry. Our clients are a diverse bunch but they all have one thing in common: like Ray [...]