What You Missed At the 2016 International Franchise Expo
Interest in franchise opportunities continues to rise and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists The International Franchise Expo is the largest franchise trade show event for potential franchise buyers in the world. This year’s attendance was one of the largest on record, and the event has seen ...
read moreWhy Your Franchise Development Video Campaign Is All Wrong
Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer opened their first Captain D’s franchise two years ago, they were overwhelmed by the support of their local community they loved so much, by the business they brought in, and ultimately, by fulfilling ...
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Important Franchise Sales Takeaways from the 2016 IFA Conference
Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas ...
read moreHow Documentary Video Can Drive Your Franchise Leads in 2016
Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, ...
read moreHow Much Should I Invest to Start a Franchise Company?
Why some fail and what can be done to help more new franchise systems succeed Talk to any number of franchise brands ...
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Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference
The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual ...
read moreGoogle Reports More Visitors on Mobile Devices Than Desktops for First Time
Percentage of visitors increases from 29% to more than 50% in one year Google quietly announced on its blog recently that in ...
read moreFranchise Lead Generation Featured on Brand Journalism Advantage
Brand Journalists CEO Thomas Scott talks about his approach to using brand journalism to generate leads and engage buyers Brand Journalism Advantage, a ...
read moreWhy You Should Use PPC and SEO For Franchise Lead Generation
Smart use of SEO and PPC can make a big difference in your results SEO and PPC are mysterious, smoke-and-mirror tools for business ...
read moreWhy You Shouldn’t Focus On Franchise Lead Generation Quantity
Don’t make the mistake of focusing on leads – focus on franchise buyers By Thomas Scott Franchise lead generation is a mistake. ...
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