Important Franchise Sales Takeaways from the 2016 IFA Conference
Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas Scott, CEO Brand Journalists 2015 was a great year for the franchising industry and in the early months of 2016, the next few years look like an even better time to be a part ...
read moreHow Documentary Video Can Drive Your Franchise Leads in 2016
Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, President Deb Evans Consulting, and Jack Monson, Global Head of Strategic Accounts, Manalto, about the compelling case for documentary style video used in franchise development. Here’s the transcript of the interview: Jack: Thomas tell ...
read moreHow Much Should I Invest to Start a Franchise Company?
Why some fail and what can be done to help more new franchise systems succeed Talk to any number of franchise brands ...
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Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference
The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual ...
read moreGoogle Reports More Visitors on Mobile Devices Than Desktops for First Time
Percentage of visitors increases from 29% to more than 50% in one year Google quietly announced on its blog recently that in ...
read moreFranchise Lead Generation Featured on Brand Journalism Advantage
Brand Journalists CEO Thomas Scott talks about his approach to using brand journalism to generate leads and engage buyers Brand Journalism Advantage, a ...
read moreWhy You Should Use PPC and SEO For Franchise Lead Generation
Smart use of SEO and PPC can make a big difference in your results SEO and PPC are mysterious, smoke-and-mirror tools for business ...
read moreWhy You Shouldn’t Focus On Franchise Lead Generation Quantity
Don’t make the mistake of focusing on leads – focus on franchise buyers By Thomas Scott Franchise lead generation is a mistake. ...
read moreWhat are Franchise Buyers looking for? A takeaway from the IFA Convention
Marketing is in the midst of a revolution. The internet, and social media in particular, has wrested control of the conversation away ...
read more10 Pieces of Business Jargon That Suck
I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — especially if they’re referring to “utilizing” or “perfecting” them — gets a vigorous lashing from a noodle. It’ll be a wet noodle — this time. What makes “core competencies” such a nauseating term is that it expresses a simple idea with words that suggest complexity, the kind of arcane notion only the best and brightest MBAs could possibly grasp. It is not. A pre-schooler could grasp it. Your core competencies are the things you do well.
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