On March 16th, 2015

Why You Should Use PPC and SEO For Franchise Lead Generation

Smart use of SEO and PPC can make a big difference in your results SEO and PPC are mysterious, smoke-and-mirror tools for business owners. They are attractive and complicated and offer great return if intelligently executed. However, franchisors appear to get deluged with a staggering amount of bad advice and mixed messages from vendors. Here is the ...

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On November 13th, 2014

Why You Shouldn’t Focus On Franchise Lead Generation Quantity

Don’t make the mistake of focusing on leads – focus on franchise buyers By Thomas Scott  Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.” That’s true. Companies across franchising typically spend $200,000, $240,000 or $250,000 a year ...

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On February 25th, 2013

What are Franchise Buyers looking for? A takeaway from the IFA Convention

Marketing is in the midst of a revolution. The internet, and social media in particular, has wrested control of the conversation away ...

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On September 18th, 2012

10 Pieces of Business Jargon That Suck

I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — especially if they’re referring to “utilizing” or “perfecting” them — gets a vigorous lashing from a noodle. It’ll be a wet noodle — this time. What makes “core competencies” such a nauseating term is that it expresses a simple idea with words that suggest complexity, the kind of arcane notion only the best and brightest MBAs could possibly grasp. It is not. A pre-schooler could grasp it. Your core competencies are the things you do well.

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On August 31st, 2012

Why Clint Eastwood’s RNC Speech Is a Model For Brand Journalism

People don't want perfect; they want real. Eastwood shot from the hip and sounded like any interesting person you might run across at the bus stop or corner bar during your day. That’s why his speech is the one people will remember more than any other this political season. People tune out anything they think is “crafted” or “scripted.” Eastwood was real, and real is what people crave.

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On August 27th, 2012

What is Brand Journalism?

Today, the typical person no longer trusts a company at face value. It is human nature to hate being sold, so most people avoid salespeople like the plague. When we want or need a service, we look to sources we trust and ask others for their opinions. You might say we are in the age of the expert opinion, and the expert is just about anyone besides a company trying to sell us something! For companies, the implications are huge.

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On August 16th, 2012

Brand Journalism Tactics: Are You Using the Right Language For Your Audience?

[googleplusauthor] Choosing the right words is critical when telling your company’s stories How do you know you are using the best words ...

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On August 13th, 2012

Brand Journalism: What’s Your Company’s Story?

As long as humans have been communicating we’ve used stories to relate to each other, make sense of the world around us, and help us make decisions as we go through life. Advancements in technology have us sharing greater amounts of information, and we’re finding ourselves making more decisions based on those stories.

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On August 3rd, 2012

Why Brand Journalism is the New Key to Franchise Lead Generation

Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in the last week. It should be easy — the average person is exposed to several thousand display ads a day. But are you able to recall a single one? It’s hard, isn’t it.

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On August 1st, 2012

5 Reasons We Like the Chem-Dry Carpet Cleaning Franchise

Chem-Dry isn’t just the world’s biggest carpet cleaning franchise, with more than 3,500 units in 47 countries. In our opinion, it’s the best carpet cleaning franchise and one of the best options for someone thinking about opening a new business.

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