On May 5th, 2017

How to Get More Franchise Sales Results From Portal Advertising

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved ...

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On February 1st, 2017

Important Franchise Development Takeaways from the 2017 International Franchise Association Convention

Perfect storm of positive growth elements creates both opportunities and barriers for franchise development 2017 is off to a roaring start and for the first time in over a decade, the future of franchising is bright. The election is over, the SBA lending gates are open, Americans are gradually becoming more educated about franchising and ...

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On December 7th, 2016

Why Franchise Salespeople Miss the Mark with Younger Buyers

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are ...

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On October 6th, 2016

Takeaways from the 2016 Franchise Leadership & Development Conference

Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of ...

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On June 21st, 2016

What You Missed At the 2016 International Franchise Expo

Interest in franchise opportunities continues to rise and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists ...

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On March 15th, 2016

Why Your Franchise Development Video Campaign Is All Wrong

Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer ...

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On February 23rd, 2016

Important Franchise Sales Takeaways from the 2016 IFA Conference

Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas ...

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On January 12th, 2016

How Documentary Video Can Drive Your Franchise Leads in 2016

Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, ...

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On December 15th, 2015

How Much Should I Invest to Start a Franchise Company?

Why some fail and  what can be done to help more new franchise systems succeed Talk to any number of franchise brands ...

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On October 16th, 2015

Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference

The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual ...

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