Why Franchise Salespeople Miss the Mark with Younger Buyers
As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of ...
read moreTakeaways from the 2016 Franchise Leadership & Development Conference
Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of the Franchise Leadership & Development Conference (FLDC). From humble beginnings with fewer than fifty people, the event has grown to become one of the premier places for franchise recruitment professionals to learn about ...
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What You Missed At the 2016 International Franchise Expo
Interest in franchise opportunities continues to rise and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists ...
read moreWhy Your Franchise Development Video Campaign Is All Wrong
Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer ...
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Important Franchise Sales Takeaways from the 2016 IFA Conference
Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas ...
read moreHow Documentary Video Can Drive Your Franchise Leads in 2016
Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, ...
read moreHow Much Should I Invest to Start a Franchise Company?
Why some fail and what can be done to help more new franchise systems succeed Talk to any number of franchise brands ...
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Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference
The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual ...
read moreGoogle Reports More Visitors on Mobile Devices Than Desktops for First Time
Percentage of visitors increases from 29% to more than 50% in one year Google quietly announced on its blog recently that in ...
read moreFranchise Lead Generation Featured on Brand Journalism Advantage
Brand Journalists CEO Thomas Scott talks about his approach to using brand journalism to generate leads and engage buyers Brand Journalism Advantage, a ...
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