How Much Should I Invest to Start a Franchise Company?
Why some fail and what can be done to help more new franchise systems succeed Talk to any number of franchise brands at the IFA Convention with fewer than 100 franchisees or locations, and a troubling theme will emerge: An alarming number of them have not been able to grow as they expected. Some have ...
read more
Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference
The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual industry. For an industry that generates more than $25 billion a year in sales and has thousands of competing companies, it remains one of the most transparent. Attend any franchise conference, and you’ll find ...
read moreGoogle Reports More Visitors on Mobile Devices Than Desktops for First Time
Percentage of visitors increases from 29% to more than 50% in one year Google quietly announced on its blog recently that in ...
read moreFranchise Lead Generation Featured on Brand Journalism Advantage
Brand Journalists CEO Thomas Scott talks about his approach to using brand journalism to generate leads and engage buyers Brand Journalism Advantage, a ...
read moreWhy You Should Use PPC and SEO For Franchise Lead Generation
Smart use of SEO and PPC can make a big difference in your results SEO and PPC are mysterious, smoke-and-mirror tools for business ...
read moreWhy You Shouldn’t Focus On Franchise Lead Generation Quantity
Don’t make the mistake of focusing on leads – focus on franchise buyers By Thomas Scott Franchise lead generation is a mistake. ...
read moreWhat are Franchise Buyers looking for? A takeaway from the IFA Convention
Marketing is in the midst of a revolution. The internet, and social media in particular, has wrested control of the conversation away ...
read more10 Pieces of Business Jargon That Suck
I think I’ve finally decided which piece of horrid business jargon I detest most: “core competencies.” So help me, the next person who starts rambling on about their “core competencies” — especially if they’re referring to “utilizing” or “perfecting” them — gets a vigorous lashing from a noodle. It’ll be a wet noodle — this time. What makes “core competencies” such a nauseating term is that it expresses a simple idea with words that suggest complexity, the kind of arcane notion only the best and brightest MBAs could possibly grasp. It is not. A pre-schooler could grasp it. Your core competencies are the things you do well.
read moreWhy Clint Eastwood’s RNC Speech Is a Model For Brand Journalism
People don't want perfect; they want real. Eastwood shot from the hip and sounded like any interesting person you might run across at the bus stop or corner bar during your day. That’s why his speech is the one people will remember more than any other this political season. People tune out anything they think is “crafted” or “scripted.” Eastwood was real, and real is what people crave.
read moreWhat is Brand Journalism?
Today, the typical person no longer trusts a company at face value. It is human nature to hate being sold, so most people avoid salespeople like the plague. When we want or need a service, we look to sources we trust and ask others for their opinions. You might say we are in the age of the expert opinion, and the expert is just about anyone besides a company trying to sell us something! For companies, the implications are huge.
read more