How to Get More Franchise Sales Results From Portal Advertising
Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with Franchise Growth Network to talk shop about franchise portals. The conversation with Matt Alden and myself encapsulates my best advice for clients I work with and is an important read for anyone involved ...
read moreImportant Franchise Development Takeaways from the 2017 International Franchise Association Convention
Perfect storm of positive growth elements creates both opportunities and barriers for franchise development 2017 is off to a roaring start and for the first time in over a decade, the future of franchising is bright. The election is over, the SBA lending gates are open, Americans are gradually becoming more educated about franchising and ...
read moreWhy Franchise Salespeople Miss the Mark with Younger Buyers
As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are ...
read moreTakeaways from the 2016 Franchise Leadership & Development Conference
Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of ...
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What You Missed At the 2016 International Franchise Expo
Interest in franchise opportunities continues to rise and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists ...
read moreWhy Your Franchise Development Video Campaign Is All Wrong
Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer ...
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Important Franchise Sales Takeaways from the 2016 IFA Conference
Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas ...
read moreHow Documentary Video Can Drive Your Franchise Leads in 2016
Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, ...
read moreHow Much Should I Invest to Start a Franchise Company?
Why some fail and what can be done to help more new franchise systems succeed Talk to any number of franchise brands ...
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Important Franchise Development Takeaways from the 2015 Franchise Leadership and Development Conference
The franchise buyer takes control – are you prepared to meet them where they are? By Thomas Scott Franchising is an unusual ...
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