On March 10th, 2018

Thomas Scott Named to Titus Board

Scott Named to Titus Center Board of Advisors Brand Journalists’ CEO Thomas Scott has been appointed to the board of advisors of the Titus Center for Franchising, a center of excellence based at Palm Beach Atlantic University. The Titus Center provides franchise-oriented academic coursework leading to a bachelor’s degree with a concentration in franchising. The ...

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On February 13th, 2018

Franchise Development Takeaways from the 2018 IFA Conference

The opportunity for massive growth exists for those systems that get it For the 58th International Franchise Association Conference, almost 4,000 attendees traveled to sunny Phoenix to attend a week’s worth of best-practice sharing, think tanks, education, and franchising strategy sessions. The IFA conference remains the premier event to learn about franchising in the world. ...

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On May 5th, 2017

How to Get More Franchise Sales Results From Portal Advertising

Don’t be quick to write off portals – they produce 20% of the sales in the franchise industry We recently collaborated with ...

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On February 1st, 2017

Important Franchise Development Takeaways from the 2017 International Franchise Association Convention

Perfect storm of positive growth elements creates both opportunities and barriers for franchise development 2017 is off to a roaring start and ...

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On December 7th, 2016

Why Franchise Salespeople Miss the Mark with Younger Buyers

As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are ...

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On October 6th, 2016

Takeaways from the 2016 Franchise Leadership & Development Conference

Gradual growth, record demand and younger buyers force change in franchise development It’s hard to believe it is the 18th year of ...

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On June 21st, 2016

What You Missed At the 2016 International Franchise Expo

Interest in franchise opportunities continues to rise and franchising is more diverse than ever before By Thomas Scott, CEO of Brand Journalists ...

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On March 15th, 2016

Why Your Franchise Development Video Campaign Is All Wrong

Leverage prospects’ emotional connections to your brand and unlock results By Josh Harrell, VP of Video Strategy When Keith and Chris McBrayer ...

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On February 23rd, 2016

Important Franchise Sales Takeaways from the 2016 IFA Conference

Changing customer expectations and rapidly emerging technology creates both an opportunity for growth and a performance gap for franchise systems By Thomas ...

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On January 12th, 2016

How Documentary Video Can Drive Your Franchise Leads in 2016

Brand Journalists CEO and well known franchise lead generation expert Thomas Scott was recently interviewed for Social Geek Radio by Deb Evans, ...

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