Is Your Visual Storytelling Effective?
Video is an integral part of sales automation When I first started out in franchising, websites were the hot, new thing and video was not on anyone’s radar. But over the last few years, a titanic shift has moved vast amounts of information and customer engagement to video. We can thank sites like YouTube and ...
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Brand Journalists’ President Talks Persona Marketing 101
What it is and what it isn’t A few weeks ago, I wrote a piece about sales automation and how websites are a key component of the contemporary sales process. A website is supposed to take the place of that first, hour-long phone conversation. One way websites are connecting with visitors is through a relatively ...
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Everybody’s Talking About Sales Automation – There’s A Lot More to It Than You Think
Sales Automation 101: What it is, what it isn’t, and how your website should be driving it By David Sparks Every few ...
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Thomas Scott Talks What to Expect In Franchise Development This Year With Johnny Franchise
Listen Here: Check Out the Full Transcript Here: Our CEO and founder, Thomas Scott joined John Francis, who is better known as ...
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Brand Journalists Franchise Recruitment Websites Dominate 2020 Awards and Rankings
Sites we developed and managed earned 38% of the top 50 awards for best performing franchise recruitment websites Franchise industry trade publication ...
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What You Missed at the 2020 International Franchise Association Convention
New decade brings new and unexpected challenges for franchise system growth Thomas Scott, CEO and Founder, Brand Journalists The International Franchise Association’s ...
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Takeaways from the Franchise Leadership and Development Conference
We’re entering a new era in franchise recruitment and growing a franchise brand in the decade ahead is sure to be a ...
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Why Advertise on Facebook?
LISTEN TO THIS PODCAST: WHAT THIS IS ABOUT: Why is Facebook marketing so difficult for franchise salespeople to get good results ...
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Why Women are Rocking Franchise Sales
Listen to This Podcast: What This is About – Read This: According to Forbes magazine, more women are buying franchises than ...
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Franchise Sales Hack – Why You Should Hide Lead Source From Your Salespeople
Listen to This Podcast: What This is About: If you manage franchise salespeople who handle organic, non-broker leads, how often do you ...
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