Own a Bad Ass Coffee of Hawaii Franchise

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Are You Ready to Join the ‘Ohana?

Open a coffee shop that stands out in your community

Bad Ass Coffee is a national cafe chain with popular locations, loved by guests. In a crowded coffee space, we are a highly differentiated brand with authentic coffee, a unique in-store experience, and a disruptive brand identity.  Here’s what makes us unique:

  • A redesigned, disruptive 30-year-old brand that is attention-getting, memorable and loved.
  • Superior coffee products with a kick from the Hawaiian Islands including  100% Kona Coffee – The King of Coffees.  We also hand select and feature other premium international coffees and teas.
  • A multi-model coffee store franchise that boasts a low cost of entry and high-volume potential through sale of premium quality coffees, espresso drinks, frozen blended drinks & smoothies, teas, a growing food menu and must-have branded merchandise and other retail products.
  • A redesigned in-store experience unlike any in the marketplace.  Warm, inviting and filled with the “Aloha Spirit”, our new stores are inspired by Hawaiiana and invite customers to relax, chill out, and to fuel their inner-badass.
  • Access to comprehensive team of marketing, operations, and business consulting experts who will guide new franchisees through every step of the store opening process and continue that support to ensure long-term success.
  • ‘Ohana!  That’s Hawaiian for family.  We welcome each franchise into our family in every respect.  We take care of each other and want the best for our ‘ohana.

Disruptive Brand Identity

We have a disruptive brand identity that grabs our customer’s attention, is memorable and loved by all who experience it. Our branding powers our merchandise line which greatly contributes to sales, giving our owners an edge!

Superior Coffee

Bad Ass Coffee prides itself as the leader in sharing a wide variety of Hawaiian coffees to the mainland. Our dedication to sharing Hawaiian coffee starts with our longstanding partnerships with multi-generational Hawaiian coffee farmers.

Awesome In-store experience

In a world of sameness, we offer an in-store experience unlike any in the marketplace. Warm, inviting and filled with the “Aloha Spirit” from the moment you walk in, to the comfort and relaxation you experience while you enjoy a taste of Hawaii.

Our History

In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Molokai, and 100% Kona and Ka’u coffees from Hawaii with coffee lovers everywhere. We moved to Salt Lake City, UT and opened our first Bad Ass Coffee of Hawaii store in 1995 and began franchising on the mainland.

Today, Bad Ass Coffee of Hawaii serves premium Hawaiian and top other international coffees with a kick. Bad Ass Coffee franchises don’t stop there. We also serve popular blended drinks, teas, food and branded merchandise with exceptional service through 24 stores in the U.S., US Virgin Islands and Japan. We’re committed to sharing the warm hospitality of the Aloha Spirit with a store atmosphere that allows customers to relax, enjoy themselves and fuel their inner Bad Ass.

In 2019, Royal Aloha Coffee, LLC purchased the rights to the Bad Ass Coffee of Hawaii brand and in 2020 launched a rebranded Bad Ass Coffee with a new logo, packaging, store design all supported with a vision and investment for future growth and success. The opportunity to get in on this hot concept has never been better.

How much does it cost to own a Bad Ass Coffee of Hawaii franchise?

Bad Ass Coffee is an affordable coffee shop franchise to own - our footprint starts with a 1,650 sq ft model and our concept is scaleable to multiple locations. Our investment costs are below and we have financing partners to help you get started:

  • Franchise Fee: $35,000 ($10,000 discount for military)
  • Total Initial Investment: $279,000 - $527,000*
  • Liquid Capital Needed: $150,000*
  • Net Worth Required: $600,000*
  • *Source 2020 Royal Aloha Franchise Company, LLC (d.b.a. Bad Ass Coffee of Hawaii) FDD.

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