2022 is the Year of the Franchise
Business is back, and the franchising boom is in full-force expansion mode. After most industries were slowed the past few years due to the pandemic, 2022 has proven to be the year of bounce back and incredible growth. It’s why Forbes magazine dubbed 2022 the “Year of the Franchise,” and it’s not hard to see why. With business booming across the country, aspiring entrepreneurs are ready and eager to start their own business. The model that has proven time and again to be the most successful? Franchising.
“After nearly two years of economic uncertainty, more and more people are following their entrepreneurial dreams and taking control of their destiny through business ownership,” Forbes wrote. “Choosing a franchise brand helps alleviate some of the fears and the unknowns of starting a new concept from scratch. It provides an estimate of initial and ongoing investment, ways to find and retain employees, branding and local marketing that drive growth, in addition to a business model that has been tested. As a result, interest in franchising is reaching an unprecedented high, and 2022 is set to be a year of major franchise growth.”
At Brand Journalists, we’ve seen our clients explode with growth in their industries in the past few months. THE PATCH BOYS, for instance, was recently named one of the fastest growing franchises by Entrepreneur magazine. Charleys Philly Steaks just celebrated its 700th store opening while on its way to a 1,000 unit goal in the next few years. Over the last three years, Z PLUMBERZ has seen a mind-blowing 750% percent growth in the number of locations across the U.S., now boasting 20 locations. And The Joint Chiropractic was named a franchise on the rise and a best bet investment for aspiring entrepreneurs by Entrepreneur magazine.
The Franchising Boom Isn’t Slowing Down
All financial experts and industry leaders have reached the same conclusion: the franchise system is only expected to grow in the coming years, especially as aspiring business owners find better results being their own boss. Indeed, the U.S. is primed for an economic recovery, and franchising is uniquely positioned to lead the way.
“Historic access to labor, real estate, and capital has created an environment extremely favorable to franchise growth, and shifting social and cultural norms will create opportunities for new concepts to expand quickly in the months to come,” Franchise 500 wrote. “Many of the people currently looking for work have management experience and technology skills, and they’re accustomed to life at the top end of the salary range. These are people who want to be in business for themselves, but at this point in their careers, they might not want to build something from scratch.”
In this day and age, franchising offers plenty of options to suit specific needs. Home-based franchises, which have taken off in popularity since the pandemic placed a bigger emphasis on work-life balance, offer business owners the comfort of running a business from home. With female business owners accounting for about 25% of total franchise ownership, female-led franchises are quickly becoming a major force in the industry to be reckoned with. 2022 has seen a number of unique brands take off with platforms that customers desire.
Brand Journalists is Ready to Help
Needless to say, with all this growth in the franchise industry, there’s a fair amount of competition. Which is why Brand Journalists has helped many brands break through and grow during this franchising boom, and we’re ready to take on more. Brand Journalists has helped more than 120 franchise brands recruit more than 10,000 new franchisees. What’s our secret? We start by telling your brand’s story, making sure it reaches the right audience, generating leads, and expert digital marketing.
“At Brand Journalists, we create your brand story first, then design your website around how to best present your brand to the perfect candidate,” says Thomas Scott, CEO and founder of Brand Journalists. “This involves a team of experienced writers, our CEO, and talented video journalists reporting, interviewing, and visiting with your home office, your franchisees, and your customers.”
Award Winning Franchise Development Websites
Brand Journalists’ specialty is developing award-winning franchise recruitment websites, with our converting far higher than the industry average. The Brand Journalists team knows that aspiring entrepreneurs do most of their research into franchises online, which is why we’ve put so much resources into developing a website that provides quality, depth, and structure to the information in a manner that best reaches your target audience. And we know through our research that a successful brand usually updates, redesigns, or rehauls its website every 2-5 years for best results.
Brand Journalists is committed to making sure our brands stay ahead of the curve on franchise development marketing, and we’ve developed a reputation for being years ahead of the competition. That’s why our average engagement is three times longer than other franchise lead generation suppliers. Through video production to tell your brand’s story, website management, organic SEO, emailing marketing, blogging and content marketing, franchise advertising budgeting, as well as ongoing consulting on sales tactics, sales performance, and process – Brand Journalists truly offers the full suite of franchise marketing services.
Ready To Take Advantage of the Franchising Boom?
Now is one of the most exciting times in the franchise industry, as the world reopens and business booms. But, with all this activity, brands can use a little help getting their message to the right audience. And that’s where Brand Journalists steps in. We know exactly how to reach your target buying audience with emotionally compelling storytelling designed to connect.
Ready to start a conversation? Fill out our form here to get in touch. We can’t wait to hear about your brand and what Brand Journalists can do for you.