Let Us Help You Win at Franchise Development

Brand Journalists is the premier franchise lead generation firm in the US. Since 2008, we’ve worked with over 140 franchise brands, creating breakthroughs in sales results, generating cost effective franchise campaigns and building some of the highest performing franchise recruitment websites in the industry. We’ve helped the development teams we support recruit over 10,000 new franchisees in this time!

Our highly specialized team consists of former newspaper writers, video journalists and some of the best designers and SEO / PPC practitioners in the country. Our team works on deadline to deliver the results you need to take your franchise development campaign to the next level.

Some of the brands we work with have posted the highest gains in the franchise industry, and we work with everyone from marquee brands to emerging franchisors.

We build websites that convert

When franchisors don’t offer franchise buyers the information they want, when and how they want it, the franchise buyer gravitates toward other franchisors who do. We build our sites with that in mind.

Industry Average – 1.4%


Brand Journalists Average – 5%


We’re the lead generation experts

A lot of agencies promise to deliver qualified leads to their clients but how many of them have results that speak for themselves? For over a decade, Brand Journalists has led the rest of the industry in lead generation for franchise systems by using a storytelling approach that educates candidates and converts them into buyers.

Industry Average – 10%


Brand Journalists Average – 80%


Let us take your franchise to the next level!

Our Team of Experts

Thomas Scott, CEO

Thomas Scott has helped over 140 franchise brands create breakthroughs in franchise development. His clients include some of the fastest growing brands in the franchise industry – Menchie’s, Marco’s, Chem-Dry and many others. He has been a regular speaker and roundtable facilitator at IFA conferences and is a prolific author, writing highly read articles on franchise lead generation and franchise sales topics. He is the co-author of the Franchise Sales Tipping Point book with colleague Joe Mathews, he was listed as one of the top 50 content marketers by Kapost and his brand journalism lead generation tactics have been featured in Entrepreneur.com.

David Sparks

Chief Development Officer

Lisa Slate

Senior Account Manager

Nicole Dye

Creative Director

Mike Ackley

Content Marketing Strategist

Joe Morris

Senior Franchise Writer

Sheila Boggs

Chief Financial Officer

Scott Fleming

Web Developer

Mike Gribble

Graphic Designer & Production Specialist

Nick Rau

Digital Marketing Manager

Matt Keller

Digital Marketing Coordinator

Yuri Figueroa

Video Journalist

Emma Holyfield

Video Editor

Jamie Reeves

Franchise Writer

Mary Bernard

Franchise Writer

Jennifer Stevens

Content Editor

Alice Baldwin

Content Proofer

We Have A Deep Understanding of Franchising

Our CEO, Thomas Scott is a well known franchise author and thought leader on franchise lead generation. He regularly speaks at franchise conferences and shares original content about franchise sales best practices online. Thomas has helped every major role in a franchise system, having grown his franchise system, Showhomes Home Staging to over 100 units and generated a 300% increase in unit economics. He also has been a multi unit franchisee in three brands and today operates several Just Love Coffee Cafe Franchises in metro Nashville, where we are based.

Our Chief Development Officer David Sparks, has been a VP of Development at several brands, handing domestic and international development and overseeing staffs of recruiters. He has worked with Nurse Next Door, adding over 150 units in the US, PostNet, Shelf Genie, Growth Coach and several other systems.

Our COO, Lisa Slate, has worked in franchise marketing since she was 17, starting as a cashier at Captain D’s and rising to the national marketing manager for that brand for twenty years. She’s managed marketing programs for many systems, including Captain D’s, Back Yard Burgers, Sweet Cici’s and several others.