The New Information Food Chain

Pam Coyle, 
April 20, 2010

Thomas Scott, a friend and former colleague at The Times-Picayune, recently asked me to help punch up a press release. He’s vice president of marketing at Showhomes, a home staging franchise business, frequent blogger and social media thinker.

I got a great up-close lesson in the new ways of the information world. (more…)

Showhomes Home Staging Hits Franchise Expansion Goal

Showhomes home staging is one of the few companies in franchising that has succeeded in using social media to have dramatic breakthroughs in franchise sales.  Their brand journalism approach to social media deserves the credit and any franchise professional should read this article by the Daily Vista to learn how they did it:

(more…)

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