Category: Case Studies
Why Franchise Salespeople Miss the Mark with Younger Buyers
As the number of younger franchise buyers surges, franchise salespeople still don’t know how to connect with them Younger franchise buyers are flooding the market these days, and the franchising conferences – from Franchise Leadership and Development Conference (FLDC) to FranTech — spent some focused time exploring that reality. Smart franchisors see the benefits of...
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Planet Beach Spa Franchise Case Study
Entrepreneur Magazine is considered the bible for most business owners and it carries and amazing amount of influence for franchise systems. In the world of franchising, public perception of a brand does more to determine what brands grow and which ones struggle. The January 2010 trends article proclaimed that tanning franchises were out and listed Planet Beach as a tanning franchise.
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Entrepreneur Magazine Features Brand Journalists
When former journalist Thomas Scott started blogging about his home-staging franchise in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company's brand. Scott realized there was an untapped market for providing other businesses with content that's well-written and entertaining, while helping consumers relate to them on a personal level.
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How Brand Journalism Created a Breakthrough for Chem-Dry Carpet Cleaning
Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. He immediately took the established steps franchise pros use to boost lead generation. Leads increased but it wasn't enough.
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Changing Franchise Sales Lead Generation Tactics for 2012
Why yesterday’s successful lead generation strategy is tomorrow’s failure At its annual Sales and Leadership Conference, Franchise Update reported a milestone development that could forever change the way franchisors generate leads. For the first time in the history of the Franchise Update’s report, the top lead sources for new franchisees were referrals with the “internet” right behind it. Organic search — people using the web to search for information themselves — topped the list of internet referral sources.
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